President Gustavo Petro of Colombia has directed his ambassadors to boost the country's coffee export market and promote tourism through the coffee industry. The first results of this initiative have led to a partnership for coffee export from alternative development projects in Belgium. Despite the small contribution to the nation's trade balance, the initiative is expected to significantly benefit rural areas. This comes after Petro's criticism of the coffee sector and his proposals to restructure the National Coffee Fund and increase producer control in the value chain.