Global coffee prices are on the rise due to supply disruptions in Vietnam and Brazil, adverse weather conditions, and growing demand in markets like China. Both premium Arabica and cheaper Robusta beans are affected, with Robusta prices hitting their highest since the 1970s. Companies are turning to lower-quality beans to manage costs, resulting in higher prices for consumers. The EU's Deforestation Directive is expected to further limit supply and drive up prices. Additionally, there is a movement to increase payments to farmers to ensure sustainable long-term production.