The coffee market is witnessing a significant price surge, particularly for Arabica beans, which have seen a more than 35% increase in the past month due to short-term factors. This volatility is largely attributed to the concentrated production of coffee in Brazil (Arabica) and Vietnam (Robusta), with Vietnam experiencing a decrease in Robusta production because of insufficient rainfall. This has led to a heightened interest in Robusta beans, even within the premium segment, and has prompted major companies to purchase more Arabica. Despite these fluctuations, the specialty coffee segment, known for its high-quality Arabica and emphasis on sustainability and good working conditions, continues to expand its market share both in Bulgaria and worldwide, with an increasing number of outlets focusing on these premium offerings.