Coffee liqueur trend takes off in India

Indian distillers are experimenting with coffee liqueurs with the trend taking off in a big way after the pandemic. A raft of new cold-brew coffee and spirit variants have hit the country, according to local reports via the The Hindu with more than 20 artisanal coffee brands already having launched in the past few years. As a parallel trend, local reports identified that homegrown Indian spirits are growing at a healthy pace too with Indian single malts overtaking sales of Scotch for the first time this year, and Indian craft spirits dominating drinking. The trend is also reportedly seeing coffee infused in meads and gins alongside India’s cold brew coffee liqueurs. The brand Bandarful, a cold brew coffee liqueur from Uttarakhand-based Himmaleh Spirits, is, according to The Hindu, “a nod to the coffee of the Western Ghats” and was launched at the 30 Best Bars of India event in Goa this year. Himmaleh Spirits co-founder Ansh Khanna said: “India has some of the world’s best terroir ...