Coffee prices in Russia have risen by 30 percent in a year

게시됨 2023년 4월 12일

Tridge 요약

According to NielsenIQ, the prices of coffee and tea have increased by 30% and 20.1% respectively over the past year, despite a decrease in sales volume. The shift to online sales helps offset the decline in traditional retail. Manufacturers and retailers are combating the trend by reducing package sizes and offering promotions. The increase in coffee prices is linked to a poor harvest in Brazil and higher container shipping costs from Latin America. Consumers are seeking cheaper options, with a preference for larger packages of tea and coffee beans, and a growing demand for small packages of instant coffee.
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원본 콘텐츠

Over the year (from February 2022 to February 2023), coffee has risen in price by 30%, and tea - by 20.1%, NielsenIQ research company told RG. In terms of money, sales grew as expected - by a quarter in coffee and by 13.5% in tea. But in terms of volume, both coffee and tea fell - by 3.7% and 5.5%, respectively. In coffee, instant remains the most stable category, but sales of natural are declining. In tea, sales of green tea are falling more. However, NielsenIQ experts note that the rapid decline in sales of hot drinks in traditional retail partly compensates for the growth in sales in online channels. Consumers are looking for cheaper products. Manufacturers and retailers, for their part, are trying to keep sales by reducing the weight of a pack of coffee or tea and promotions. Over the past year, large chains have optimized the range of coffee and tea within 10%, as well as the rotation of brands due to the departure of a number of large international suppliers from the market, ...
출처: RG

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