Coffee: Specialty sector of Brazil could raise US$48.4 million at event in Japan

Brazilian entrepreneurs in the specialty coffee sector are expected to close US$48.431 million in business after participating in the SCAJ World Specialty Coffee Conference and Exhibition 2024, from October 9 to 12, in Tokyo, Japan, as part of the “Brazil. The Coffee Nation” project, carried out by the Brazilian Specialty Coffee Association (BSCA) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). Get the latest information on agriculture, livestock, the economy and weather forecasts in the palm of your hand: follow Canal Rural on WhatsApp! At the event, the main event in the segment in Asia, Brazilians made 1,764 business contacts, including 1,049 new ones, which resulted in the closing of US$7.463 million on-site and a forecast for another US$19.588 million over the next 12 months. BSCA also coordinated a round of business for invited buyers, the traditional “Taste of the Harvest”, at the Brazilian stand. With 28 samples from various producing ...