The article outlines the challenges faced by alfalfa producers due to excessive rainfall, which has halted the first cut and necessitated the use of drying systems. Riccardo Severi and Eugenio Tassinari, leaders in the Italian alfalfa industry, discuss the current un inspiring market trends both domestically and internationally. They underscore the importance of advancing the quality and traceability of dried and dehydrated alfalfa through collaboration and geolocalization technologies. They also emphasize the environmental benefits of alfalfa, such as its ability to fix nitrogen and reduce fertilizer use, aligning with European Ecoschemes. They are working towards promoting the consumption of Italian dried and dehydrated fodder to highlight its nutritional benefits and sustainability aspects.