Colombia's passionflower exports, particularly gulupa, are on the rise, surpassing $43 million in foreign sales as of September 2024, a 20% increase from the previous year. The main buyers are the Netherlands, UK, Germany, Belgium, and Canada. There is potential for other passionflower varieties like granadilla and passion fruit to also increase exports. The industry's growth is supported by Colombia's ideal climate for passionflower cultivation and commitment to maintaining crop purity.