China: Color marketing enters the food industry; is it possible to rely on appearance alone?

Published 2021년 9월 13일

Tridge summary

The article explores the rise of color marketing in the food industry, which has become a differentiating strategy to attract consumers. It discusses how color can influence consumer decisions and highlights the importance of safety and quality in food. The article also brings attention to the risks of synthetic pigments in food and stresses the benefits of natural pigments. It suggests that the food industry should prioritize natural pigments to ensure food safety and quality. Furthermore, the article points out that the new generation of consumers is driving the trend towards niche foods and that businesses should innovate to meet their preferences.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

In recent years, color has gradually become a selling point for food businesses, and color marketing has also become a differentiated sales strategy to attract consumers. However, in terms of taste, some products are not as pleasant as colors, and some bright colors may not come from sources. So healthy. Experts pointed out that the food industry should put safety and quality first in the development process. Pink "sakura instant noodles", purple "starry sky grape fruit tea", light blue "blue coconut latte", green "Thai lemon tea"... In recent years, color has gradually become a selling point for food businesses. Color Marketing is a way of matching products and packaging with appropriate colors to attract consumers' attention. Then, when color marketing enters the food industry, what are the issues worthy of consumers' attention? Recently, the author conducted an investigation on this. Color marketing in the food industry Meituan data shows that a blue cold drink of a certain ...

Source: FoodChina