The article highlights the challenges faced by Brazil's cocoa industry, particularly the need to increase production to meet domestic demand and improve competitiveness. Despite good prices for the 2020/2021 cocoa harvest, a significant drop in production and fluctuating exchange rates have reduced the beneficial effects of increased market prices. Brazil's cocoa industry relies on imported almonds for its processing, but production in key states like Bahia and Pará has declined due to adverse climatic conditions and diseases like witches' broom. To compete globally and increase self-sufficiency, the industry needs to invest in management, technical assistance, and quality improvement. The article emphasizes the potential for growth in cocoa culture, particularly in overcoming the production challenges in Bahia and Pará, and the importance of the drawback mechanism for maintaining competitiveness through imported inputs.