Despite a decrease in overall exports in 2020 due to the pandemic, Korea's agri-food exports saw a record high increase of 7.7%, with significant growth in kimchi and ginseng exports. Paprika, accounting for about 44% of domestic production, also saw increased exports due to year-round production through smart farms. However, the paprika industry faces challenges such as high import costs for seeds, price competitiveness, safety of pesticide residues, and the need to develop alternative markets and customized marketing strategies. Efforts are being made to localize seeds, stabilize export product production, meet buyers' standards, and develop alternative markets, with ongoing research to upgrade value chains and increase future competitiveness.