The article explains why palm oil is cheaper than other imported cooking oils, including European products. It highlights the economic, efficient, and productive advantages of palm oil production compared to other vegetable oils. The article also provides a comparison of the productivity of palm oil with that of other vegetable oils and points out that the land used for palm oil production is 10 times smaller than for soybeans. As a result, palm cooking oil is priced much lower than other vegetable oils, with the price range being IDR 19,900-25,570 per 1 liter package, while other vegetable oils are 3-5 times more expensive.