Argentina has seen a doubling of pork consumption per capita, reaching nearly 16 kilos per year from 8 kilos in 2011, with the sector aiming to further grow under the leadership of José Arrieta, future president of the Chamber of Pork Producers of Córdoba (Cappcor). The increase in consumption is due to both external and internal factors, with the pork industry complementing rather than competing with beef and poultry. There has been a focus on improving production efficiency and product quality in Argentina's pork industry, with Córdoba being the country's second-largest pork producer. Cappcor is working to unify procedures and requirements for environmental regularization and seeks to add more members to its ranks, offering benefits such as environmental regulation guidance and the promotion of advanced pig production practices.