The pineapple trade in Costa Rica has seen a significant decline in 2020 due to the pandemic, leading to a decrease in consumption and planted area. This has resulted in job losses and a reduction in pineapple imports in the EU. The industry, which was on the rise for two decades, is experiencing drastic consequences not only in Costa Rica but also in Ecuador, Ivory Coast, and other pineapple exporting countries. While the EU market shows a double-digit decline, the North American market has only seen a minor annual decline from 2019.