Moments of silence on the pineapple field and the decision to start a business by the female lecturer

Published 2025년 9월 8일

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Vietnam's natural pineapple fibers have reached many countries. Few would have guessed that the entrepreneurial journey of a university lecturer began with the image of twisted, withered pineapple leaves burning in a field.

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Source: Vietnamnet.vn Seeing the layers of withering leaves, lecturer Vũ Thị Liễu (Head of the Environmental Department at the Faculty of Environment of the University of Business and Technology Hanoi), wondered to herself: Are the lesson plans, the scientific research projects on the lecture hall becoming meaningless when they are closed? That moment was the source of the idea for the birth of Ecosoi Fiber Research and Development Joint Stock Company (Ecosoi), Ms. Vũ Thị Liễu - Founder and CEO of Ecosoi - shared with PV VietNamNet. The path of chemicalization - Why did the image of burnt pineapple fields lead you to a new direction in your career? Ms. Vũ Thị Liễu: I participated in several projects related to harmful chemicals of the former Ministry of Natural Resources and Environment. After many field trips, I gained a deep understanding of their impact on the ecosystem and human health. In 2020, during a work trip to Thạch Thành district (former), Thanh Hóa province, I saw ...

Source: AgroInfo.vn