The projections of Itaú BBA indicate that the planted area of cotton in Brazil tends to decrease in the 2025/26 season, a movement driven by the devaluation of the market, the increase in production costs, and the narrowing of the producers' margins. According to the bank, despite the global advance in supply, especially with better productivity in American crops, which compensated for part of the reduction in area and maintained production close to 3 million tons, the economic context pressures planting decisions in the country.