The Italian agri-food sector has shown resilience during the Covid-19 pandemic, contributing 25% to the country's GDP with a value of 538 billion euros and employing 4 million people. There has been an 11.2% increase in food exports in the first half of the year, with the United States, Germany, and France showing significant interest. Coldiretti, an Italian agricultural organization, is advocating for a green revolution, ecological and digital transition, and food self-sufficiency. They are calling for improvements in logistical connections and transparent labeling systems to differentiate genuine Italian products from imitations. The organization is pushing for the creation of one million green jobs in the next decade and stresses the importance of a sustainable supply chain for economic, environmental, social, and territorial benefits.