Creating an export identity for Vietnamese tea

According to the Vietnam Tea Association, Vietnam is currently the fifth largest tea producer and exporter in the world. However, Vietnam’s average tea export price is only 65% of the leading tea-exporting countries’ average price and 55% of that of India and Sri Lanka. Therefore, improving product quality to create a new export identity is a challenge for Vietnam’s tea industry. According to General Department of Customs, Vietnam’s tea exports reached 120,310 tonnes in the first 10 months of 2024, valued at 211.93 million USD, up 28.3% in volume and 30.3% in value compared to the same period in 2023. The average tea export price in the first 10 months of 2024 reached 1,762 USD per tonne, up 1.5% compared to the same period in 2023. Vietnam’s tea potential Currently, Vietnamese tea is exported to more than 70 countries and territories, with Pakistan being the largest export market. In the first 10 months of 2024, tea exports to this market accounted for 34.7% of the total volume ...