The South Korean poultry industry is facing challenges due to a significant decrease in prices, which has been attributed to sluggish consumption and large-scale imports. The Livestock Products Quality Evaluation Institute reported a year-on-year decrease in the livelihood distribution price by 27.9% in November, leading to a reduction in the number of chicks entering the market. This situation was exacerbated by government-promoted quota tariff imports, resulting in a decline in domestic production and an increase in imports. Stakeholders are calling for measures to stimulate consumption and stabilize the supply and demand, including the organization of a broiler supply and demand adjustment council.