Cuban lobster exports have found a niche in the Chinese market, with consumers appreciating their taste and quality. Despite being more expensive than lobster from the Northeast U.S. and Boston, the quantities imported are much lower. Cuban lobster is perceived as a premium product, selling for around CNY 300 (USD 42, EUR 39) per lobster, significantly more than the CNY 239 (USD 32, EUR 30) per lobster at 7 Fresh supermarkets in Beijing operated by JD.com. The ban on Australian lobster in 2020 due to political tensions provides an opportunity for Cuban lobsters to gain a stronger foothold in the Chinese market.