Tridge summary
The Prairie Oat Growers Association (POGA) reported significant growth in Canadian oat exports, particularly to Mexico and Japan, with Mexico becoming the largest consumer of Canadian oats in 2019. A marketing campaign in Mexico, launched in 2014, has seen Canadian oat exports to the country increase from 50,000 tonnes annually to over 200,000 tonnes in the past three years. Canada is also targeting Japan, the world's fourth-largest importer of oats, with a promotional campaign. Despite challenges in China, POGA plans to resume market access when politically feasible. In Canada, a social media marketing campaign, funded by Agriculture Canada, to promote oat consumption has seen success. The proposed merger of Canadian Pacific Railway and Kansas City Southern Railway is expected to provide a significant advantage to Canadian oat shippers by creating a continental rail network.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.
Original content
Consumers around the world continue to develop healthy appetites for Canadian-grown oats. The Prairie Oat Growers Association (POGA) said exports of Canadian oats continue to show strong growth, particularly in target nations including Mexico and Japan. During the April 8 annual general meeting of the Alberta Oat Growers Commission, Dawn Popescul, interim executive director with POGA, said Canadian oat exports to Mexico and Japan are rising. Export volumes to the two nations are on pace to reach their highest levels ever. “The Alberta commission, through POGA, is focusing on market development in targeted countries,” said Popescul. “Through this, we are continuing to see growth in the Mexican market as more and more households there are connecting with oat recipes and information through social media.” POGA began a marketing campaign in Mexico in 2014. It used social media channels and online resources to stir interest in oats as a healthy, appetizing and nutritious food source. ...
Source: The Western Producer
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