Customers snap up Canadian oats

Consumers around the world continue to develop healthy appetites for Canadian-grown oats. The Prairie Oat Growers Association (POGA) said exports of Canadian oats continue to show strong growth, particularly in target nations including Mexico and Japan. During the April 8 annual general meeting of the Alberta Oat Growers Commission, Dawn Popescul, interim executive director with POGA, said Canadian oat exports to Mexico and Japan are rising. Export volumes to the two nations are on pace to reach their highest levels ever. “The Alberta commission, through POGA, is focusing on market development in targeted countries,” said Popescul. “Through this, we are continuing to see growth in the Mexican market as more and more households there are connecting with oat recipes and information through social media.” POGA began a marketing campaign in Mexico in 2014. It used social media channels and online resources to stir interest in oats as a healthy, appetizing and nutritious food source. ...