Nielsen data reveals a slight increase in average prices failed to offset volume losses in the cow's dairy sector, with expenditure on cow's milk experiencing a decline. Semi-skimmed cow’s milk was a major contributor to the decrease, while whole milk showed growth. Cow’s cheese and cream volumes also increased, with cheddar and standard plain yoghurts seeing the most significant growth. Plant-based spreads attracted more volume as they are less expensive than cow’s butter. Despite some categories experiencing price increases, they all saw volume growth. You can explore these insights and more on the AHDB's retail dashboard.