The article reports on the dynamics of cow's dairy products in the UK, highlighting a slight growth in overall expenditure by 0.3% year-on-year, despite a decrease in cow's milk demand. This decrease is attributed to less frequent purchasing and smaller serving sizes. Conversely, dairy products like cheese, butter, yoghurt, and cream are experiencing growth in both volume and expenditure. Specifically, cow cheese, particularly cheddar, and plant-based spreads are showing significant increases. This analysis is based on data from Bovaer and is available on AHDB's retail dashboard.