China's pomelo industry has experienced a third year of export growth, with a 20% increase in 2023, largely driven by European trade. Despite challenges such as increased rainfall and rising labour costs, a significant reduction in shipping costs has contributed to this growth. Notably, exports to the Netherlands increased by 30% in value, with shipping costs from Xiamen to Rotterdam dropping significantly from US$4,200 per container in September 2022 to US$950 per container in September 2023. The industry is expected to continue its upward trajectory.