In 2023, Cory Heaton received a record number of calls from farmers in South Carolina reporting deer damage to crops. Research by Clemson University estimated the 2022 loss to cotton, soybean, and peanut farmers to be roughly $114 million. Heaton and his team conducted extensive research and found that the deer population in rural areas of South Carolina was much higher than anticipated, resulting in significant damage to crops and substantial financial losses for farmers.