The popularity of caviar is surging, especially among the younger generation, largely due to its increased visibility on social media platforms. A trend known as 'CaviarBumps', where caviar is consumed from the back of the hand, has garnered around 15 million views. This, coupled with lower prices, has led to a rise in global caviar sales. Additionally, there is a growing trend of including caviar in the diet of children under 18 months due to its high omega-3 and protein content. The caviar market is expected to grow at a rate of 7.6% annually until 2033.