Durian demand in China is increasing by 400% compared to last year, with China importing $6 billion worth of durians over the past two years. The fruit is seen not only as a delicacy but also as a symbol of wealth and is commonly given as a gift during engagements and weddings. The demand for durian is expected to continue growing, presenting opportunities for other countries in Southeast Asia to compete with Thailand, the leading exporter of durians.