The Peruvian mango campaign has launched successfully, with the Edward variety leading the shipments and showing a surprising increase in market prices due to strong local and regional demand, particularly from Ecuador and Colombia. This demand, coupled with a staggered production schedule that limits supply, has resulted in prices reaching S/ 1.70 per kilo. While some companies are taking advantage of the high prices, others are waiting for the market to stabilize in anticipation of lower prices. The Edward mango's versatility allows for continuous production in the Piura region until March.