The Mexican fruit and vegetable industry has seen challenges due to the Covid-19 pandemic but has responded by developing strategies to boost exports, particularly of berries. From January to May 2021, berry exports totaled 99,142 tons. The berry industry generates over 420 thousand direct jobs and brings in over 2.3 billion dollars in revenue. Michoacán is the leading producer of berries, particularly blackberries. Despite the pandemic, the berry industry has seen a 10% growth. Efforts have been made to improve working conditions within the industry, and it is required by the TMEC that 40% of the jobs generated are for women. Mexico is the third largest supplier of strawberries in the international market.