The article outlines the current state of rice exports from Vietnam to the European Union (EU) following the implementation of the EU-Vietnam Free Trade Agreement (EVFTA). While the market has shown growth, the EU is not a major rice import market for Vietnam due to a quota of only 80,000 tons under the EVFTA and its lower rice consumption compared to other regions. Vietnamese businesses have successfully exported ordinary milled rice but face challenges in taking advantage of the quota for fragrant rice due to certification difficulties. To thrive in the EU market, Vietnamese businesses must ensure compliance with EU regulations on raw material standards and pesticide residues. Additionally, early registration with EU authorities and strategic partnerships with EU import partners are crucial for building a strong rice brand in the region. Currently, Germany is the primary EU country importing Vietnamese rice, which is then redistributed to other EU countries.