Discounts are more important than prices for 56% of Russian consumers of dairy products

Only 19% of the audience focus on low price when choosing a product, while discounts attract 56% of consumers. The only factor that may be more important than discounts is loyalty to a proven brand, which is relevant for 71% of consumers in this category. Half of buyers also note that product quality plays a decisive role for them. Other factors are much less important: 30% pay attention to the environmental friendliness and natural composition of the product. Almost two-thirds of consumers participate in promotions. Retailers offer various mechanics to attract buyers to participate in such promotions on favorable terms. Most often, in exchange for a discount, consumers are ready to leave reviews (30-33%) on the Internet or participate in receipt promotions, which require registering a receipt on the manufacturer's website (29-31%). However, using social networks to get a discount or cashback is less popular: only 15-17% of participants repost promotions, and 14-16% tag friends in ...