Diversify or die: The pivotal moments that have driven beef exporting in Australia

게시됨 2024년 4월 30일

Tridge 요약

Australia's beef exports hit a record $11 billion in 2020 and are expected to surpass this figure in 2021, with over 50 countries as customers. The industry has come a long way since its humble beginnings in the late 1800s, with significant milestones including the introduction of chilled beef exports in the 1930s and a shift towards value-adding in the 1960s due to demand from the United States. The industry faced challenges such as the loss of the UK market in the 1970s and disease outbreaks among competitors, but used these setbacks to diversify its markets. The late 1990s saw a strategic shift towards targeting the high-end market in Asia, driven by consumer demand for quality. More recently, Brexit and the resulting free trade agreement with the UK have provided new opportunities for Australian beef exports.

면책 조항: 위의 요약은 정보 제공 목적으로 Tridge 자체 학습 AI 모델에 의해 생성되었습니다.

원본 콘텐츠

Australia exported a record $11 billion plus worth of beef last year and it's likely that record will again be broken this year. Beef exporters now have more than 50 countries on their books as customers. The pathway to this point has been windy, riddled with plenty of hurdles but also speckled with incredible opportunities that were often unforeseen. Those who were at the party when any one of the many pivotal moments that changed the face of Australian beef exporting happened say there is not one single event that set the scene for where the exporting sector stands today. Rather it was a coalition - of people, events, crises and fortuitous circumstances. When the United States first called, chasing frozen beef for their hamburger patties; when Britain joined the European common market and dumped nasty quotas on Australia; when the beef price crashed in the 1970s; when competitor beef producers were sunk by disease outbreaks and even the more recent Brexit and the free trade deal ...

출처: Farmweekly