Domestic Seafood Consumption in Russia Steadily Increasing

In 2024, the per capita fish consumption in Russia is approximately 22.7 kilograms, remaining stable compared to the previous year but 18% higher than in 2022.

Despite price being a secondary factor in consumer choices, consumption patterns vary significantly across regions. For example, Sevastopol has a per capita fish consumption of 30.6 kilograms, while Crimea stands at only 16 kilograms.

The growth in fish demand is driven not only by consumer habits but also by increased domestic supply and strategic efforts by the industry to enhance the visibility and accessibility of fish products.

Pollock has become the third most consumed fish in Russia, with domestic supply reaching 252,000 tons in 2024, a 12% increase from the previous year.

Pollock production accounts for over 40% of Russia's total catch, with 2024 production approaching 2 million tons.

The Pollock Fishing Association launched the "Far Eastern Pollock" promotion campaign at the end of 2023, which increased pollock awareness 1.6-fold and boosted consumer purchases by 21% through recipe sharing, media content creation, holiday events, and influencer collaborations.

In the past 5 years, trout consumption in Russia has grown 70%, reaching 115,000 tons in 2024. Domestic production remains stable at 40,000 tons, while imports (primarily from Turkey) have risen to 75,000 tons, a 20% increase from 2023.

Seafood such as shrimp, mussels, and crabs are gradually shedding their "luxury" label.

Innovations in marine aquaculture technologies, precise pricing strategies, and packaging improvements have made these products more accessible, thus encouraging broader consumption across different population groups.