Domestically raised beef cattle, targeting consumers through sports marketing

To promote the excellence of domestic beef cattle and encourage consumption, the sports marketing is expected to be significantly strengthened. On the 15th, the 6th Beef Cattle Self-Help Fund Management Committee for 2025 was held at the 2nd Livestock Complex, where the business plan for next year was reviewed and decided. The budget proposal was 1 billion 980 million won, an increase of 30 million won from the previous year. Looking at the main projects, the budget for sports marketing increased significantly to 210 million won. The plan is to increase promotional effectiveness through measures such as banners at baseball stadiums and hosting park golf tournaments. Chairman Jo Jae-seong of the Beef Cattle Self-Help Fund Management Committee said, "For baseball, the cumulative audience exceeded 12 million people for the first time this year. Although it's a bit late, we plan to strengthen sports marketing in line with the trend." He added, "The cost of indirect advertising through ...