A meeting in Iran has discussed the potential of increasing saffron exports and market management. The government was urged to avoid market interference and instead provide a platform for price determination. The capital market was suggested as a means to improve saffron quality and transparency, with investment funds to play a role in saffron pricing and the processing sector. Quality assurance and warehousing standards were also highlighted. Iran, producing 80% of the world's saffron, struggles to set global prices due to internal challenges, but there's optimism with the proposed solutions.