The article highlights a notable increase in the export of Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) cheeses from Italy to the USA, with over 30,000 tonnes exported in 2023, valued at €390 million, marking a +7% increase despite a +3% decrease in total dairy exports. PDO and PGI cheeses, including Grana Padano, Parmigiano Reggiano, and pecorino, contribute significantly to the value of these exports, accounting for nearly 80% of volumes and 90% of value. The Italian DOP and IGP Cheese Association (Afidop) plans to promote these cheeses further at the Summer Fancy Food event in New York. The article also addresses the challenge of counterfeit 'Italian' restaurants and products abroad, emphasizing the need to combat 'Italian sounding' and promote authentic Italian food and cheeses.