Mr. Somporn Srimuang, the Director of the Dairy Farming Promotion Organization of Thailand (DPO), has confidently addressed the organization's preparedness for the dairy market liberalization under the Thai-Australia and Thailand-New Zealand Free Trade Agreements, effective from January 1, 2025. He emphasized the DPO's modern production capabilities, smart farming technologies, and high production standards as key factors for competing effectively in both domestic and international markets. Despite facing challenges such as increased production costs and the potential exit of 30% of small-scale dairy farmers due to market liberalization, the DPO is committed to supporting its network through efficiency improvements, cost reduction strategies, and quality enhancement training to ensure the long-term sustainability of Thailand's dairy industry.