The article highlights the increasing demand for pistachios in Gaziantep, Turkey, driven by the popularity of Dubai chocolate, a treat made with pistachios, kadayıf, and chocolate. This surge in demand has caused pistachio prices to rise significantly, from 200 TL to 450 TL per kilo. The trend, amplified by social media, has benefited pistachio producers and inspired baklava makers to produce Dubai chocolate, which is priced between 250 TL and 500 TL.