Durian farmers in Malaysia vie to offer more premium varieties to hungry Chinese consumers

Published 2024년 10월 2일

Tridge summary

Malaysia has received approval to export fresh durians to China, a move that is anticipated to boost the local agricultural sector. The country has already successfully shipped 40 tonnes of the fruit to China, and aims to export nearly half a billion dollars' worth of durians by 2030. The demand for durians in China has surged in recent years, with exports of Malaysian frozen durians increasing seven-fold from 2018 to 2023. The export of fresh durians presents a opportunity to offer more premium varieties to the Chinese market, and also encourages local farmers to improve the quality of their produce.

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Original content

KUALA LUMPUR: Malaysia’s recent move to begin exporting fresh durians to China is set to create a future ripe with promise for local farmers and industry players. They are banking on the substantial opportunity to offer more premium varieties, aside from the highly sought-after Musang King, also known as Mao Shan Wang, to the largest consumer market for the king of tropical fruits. Malaysia received the green light to export fresh durians to China in June, after Chinese Premier Li Qiang met Malaysian Prime Minister Anwar Ibrahim in Kuala Lumpur to commemorate 50 years of diplomatic relations. Previously, it could only export durian products and frozen durians to the world’s second-largest economy. In August, after meeting China’s stringent phytosanitary requirements, about 40 tonnes of fresh durians were successfully shipped over. According to Bernama news agency, these durians were distributed by 10 importing companies through their retail outlets in six regions: Beijing, ...

Source: Channelnewsasia