The Dutch Agricultural Union (NAV) has calculated the expected cost of consumer potatoes for the 2024 season, finding that contract prices must rise by at least 2.5 to 3 cents to cover producer costs. This is due to an increase in various cost items and a slight increase in the overall cost of the 2024 crop compared to the previous season. The Consumer Potato Producers Organization has developed a contract tool to compare contract prices from different buyers, showing that prices for the 2023 crop averaged 18.5 cents/kg for end-September delivery and 24.5 cents/kg for end-March delivery, and they believe that prices for the 2024 crop will need to increase by another 2-3 cents to ensure profitability for growers.