The article highlights the significant role of bread in the Spanish diet, with each person consuming an average of 30 kilograms annually, contributing to a market value of 3,290 million euros. A quarter of this consumption is in the form of packaged fresh and toasted bread, with white sliced bread being the most popular. The bread industry is supporting stable employment, with the majority of positions being indefinite contracts held by women and young people. France, Portugal, and Italy are the primary markets for bread exports. The industry is innovating to meet consumer preferences, offering a diverse range of bread types, including gluten-free and sugar-free options.