A collaboration of companies, the agricultural sector, knowledge institutions, and community organizations, named 'Fascinating', is aiming to explore the future of agriculture in the Northern Netherlands. Funded with €100 million, the program focuses on healthy and balanced nutrition, sustainable protein crops, energy-efficient processing, and non-food applications of residual flows. The initiative also includes the planting of various crops at four experimental farms to achieve sustainable vegetable protein production and develop a profitable model for farmers. The progress and learnings from these trials will be shared with the farming network for collaboration and improvement.