The article discusses the unusual price surge of Easter grass, also known as hay, which is used to decorate egg cups for the Easter holiday. The cost of a 150g bag ranges from 7.50 to 12 euros online, a significant markup from the production costs. Extrapolated to square bales, the price is staggeringly high, with a potential profit margin of up to 7,500 euros for standard bales. The product is unprocessed dried grass, making it easy and cost-effective to sell. The article also mentions the high prices paid for rabbit or guinea pig hay by small animal owners throughout the year, implying that there is a profitable market for such products.