The article highlights the rising trend of fruit and vegetable imports in Eastern Europe, contrasting with the decline in older EU member states. Countries such as Poland, Romania, and the Baltic states are experiencing a 2% annual increase in imports, creating opportunities for exporters from Egypt and Morocco. To capitalize on this growth, the FAO/EBRD project is organizing a trade mission to Warsaw, aiming to assist these exporters in accessing the expanding Eastern European market, which demands large quantities of citrus fruits, potatoes, onions, tomatoes, and more. With Eastern Europe's economic growth expected to outpace global and EU averages, it presents a lucrative market for North African exporters.