Ecuador is working towards eliminating its reliance on imported barley for beer production by 2030, a goal it has been working on since 2020. The country plans to cultivate over 20,000 hectares of malting barley, which is expected to create around 175,000 jobs. The Virgen del Volcán Association is collaborating with Cervecería Nacional on the mechanized planting of the crop under the Contract Planting program. In 2023, Ecuador imported malted barley for brewing from Argentina and Austria worth $17.1 million.