The article highlights a discussion between the president of Ecuadorian Banana Growers (AGROBAN), Leonidas Estrada, and a journalist from Portalfruticola.com, where Estrada clarifies misconceptions about the banana production industry's performance during the pandemic and the Ukraine-Russia conflict. Contrary to initial projections, production in 2023 experienced an 8% increase rather than the anticipated 25% decrease, largely due to the timely cultivation and effective irrigation systems in place, which mitigated the impacts of the El Niño phenomenon. Additionally, Estrada emphasizes the resilience of exports to Russia and the significant challenges of fluctuating market prices and plantation investments. He also mentions the strategic efforts to meet living wage standards for workers, positioning Ecuador as the only country recognized by the FAO for adhering to this requirement, underscoring the country's commitment to social and economic sustainability in the banana industry.