In 2023-2024, both Egypt and Morocco have seen a notable increase in their presence in the Japanese frozen garden strawberry market, with Morocco climbing from the fifth largest supplier to a 44% share in the first half of the year. Egypt continues to hold the second place with a 35% share. Both countries are also expanding their reach in China, which is becoming a net importer, and are exploring opportunities in Southeast Asia's growing frozen fruits and berries trade.