Egypt has set a new record for sweet potato exports to the EU in the 2023/24 season, surpassing the US as the main supplier. Over an 11-month period, Egypt exported 109 thousand tons, a 45% increase from the previous season and nearly 10 times the amount exported in the 2018/19 season. The Netherlands was the primary market, but other EU countries like Romania, Italy, France, Slovenia, Germany, and Spain also increased their imports. The devaluation of the Egyptian pound and a decline in US production, along with a shift in US farmers to more profitable crops, have contributed to Egypt's increased competitiveness.