Vietnamese durian exports have seen a significant increase of 63% in the first 9 months of the year, reaching over 2.8 billion USD, primarily due to a surge in demand from China, which accounts for 92% of the total exports. The rise in exports is also attributed to Thailand's decreased durian production and the high product quality, competitive pricing, and efficient shipping times offered by Vietnamese businesses. Other markets like Papua New Guinea and Cambodia have also shown a notable increase in imports. The recent signing of a protocol between Vietnam and China to export frozen durian further bolsters the potential for the industry's growth, with an anticipated total export turnover of 3.7 billion USD by year-end.