Emiliano Escobedo talks about the vision of the North American avocado market

Published 2024년 11월 25일

Tridge summary

The U.S. is the world's largest market for avocados, consuming nearly 3 billion pounds per year, or 9 pounds per person. The Hass Avocado Board (HAB), which invests in research and marketing, has played a key role in this growth. The board's strategy, which includes a joint promotion program and increased availability, has led to higher prices and increased returns for California producers. There is still potential to increase avocado consumption in the U.S., especially on the East Coast. In 2022, avocados sold in bags accounted for 28% of total sales volume, while bulk sales decreased by 7%. Consumers value avocados for their flavor and health benefits.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

One of the biggest success stories in the fruit industry is the growth of avocados in the U.S. market. During the Global Avocado Summit 2024, Emiliano Escobedo, president of the Hass Avocado Board (HAB), the organization in charge of promoting the fruit in that market, explained the details behind the fruit's boom, market trends and growth possibilities. "The HAB exists to make avocados the most popular fruit in the United States," explained Escobedo. "We make it possible for industry members to see collective growth, seeking to make the Hass avocado the most consumed fruit in the United States." Today, the U.S. market is the largest in the world for avocados, consuming nearly 3 billion pounds per year, which translates to almost 9 pounds (4 kilos) per person. Escobedo explained that HAB invests in two ways, through research and marketing programs that support the category, which is funded with 15% of the funds the organization raises. In addition, they enable innovative programs, ...

Source: MXfruit